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EMAIL KIT
Welcome
How to navigate this course
Why email is so crucial to your sales efforts (1:36)
What you will learn
The Basics
The importance of having an effective Email address & display name (7:44)
Your secret weapon: autoresponders & out of office (6:23)
Why people open emails from people and what to do about it. (3:57)
Make EVERY email sell by crafting a high converting Email signature (12:11)
ENSURE YOU GET THE BASICS RIGHT
How to get noticed in the inbox
What is preview text and how can it help you get noticed? (6:40)
The magic of unusual characters & spacing
Double your chances of being noticed (1:46)
Create an attachment (1:55)
Stand out by using qualifying text (you need this!) (2:53)
Partial CAPS will make the difference (1:48)
Don't forget to be alternative (2:46)
How to get your messages opened
The psychological power of Information Gaps (4:51)
DO NOT OPEN THIS EMAIL (3:09)
Ask them this "magic question" (2:38)
Use first person questioning to build rapport (2:39)
How to reignite old conversations
Did you get this? (1:56)
The rhetorical holiday email (2:59)
Call them out (1:59)
Notification of enquiry closure (2:35)
How to get your messages read
A simple and effective technique to get your message read EVERY time. (4:19)
The top line effects your bottom line (2:16)
Want to stand out? be BOLD (2:25)
You only need Five Sentences
The secret art of clustering
Maximise engagement with Question Stacking
Send staggering emails
How to get your message replied to / acted upon
Get clients to respond by giving them less choice. (3:16)
Calls to action aren't just for websites. (4:17)
Harnessing time limits and scarcity for everyday email (5:01)
Using Action based titles (2:49)
Push your reader's buttons, so they push yours (3:34)
Avoiding The Bystander Effect to drive engagement
See Attached (3:15)
Remember... (2:53)
1...2...3.... REPLY! (2:57)
How to write a sales email
E.M.A.I.L
How to open a sales email and what to focus on (7:27)
Effective and C.L.E.A.R email sales copy.
How to get the perfect body (8:27)
The perfect close to any sales email (7:28)
P.S Don't forget to do this! (4:54)
Common mistakes to avoid
Common mistakes to avoid
Before you hit send
The best time to send your email (1:24)
Checklist -the 4 things to check before you send ANY email (2:27)
BONUS Material
BONUS- How to Sell in 200 Words
BONUS - Call To Action Grid
BONUS - Understand your buyer: 44 Psychological Factors that you should know about
BONUS - The Set of The Sale
The course that never ends..
What else would you like to know?
THANK YOU
THANK YOU
Your secret weapon: autoresponders & out of office
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