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The Clear Sales Messageā¢ Course
Welcome to the Clear Sales Message Course
How to navigate the course platform
PIRACY WARNING - Copyright Notice
Messaging Basics
MB1 - What is a Clear Sales Message? (3:52)
MB2 - What does it mean to be C.L.E.A.R? (2:55)
MB3 - Brand vs Clear Sales Message (3:04)
MB4 - 7 questions (13:20)
MB5 - Understand Your Buyer - 300+ Actionable Strategies (16:52)
MB6 - If they don't understand it. They can't buy it. (7:17)
Step 1 - Refine your message
R0 - Who is your buyer? (5:46)
R1 - Sell the destination, not the journey. (4:39)
R2 - Sell the feeling, not the destination. (3:34)
R3 - What triggers them to buy? (3:11)
R4 - What are the alternatives to your offering? (8:45)
R5 - What happens if they do nothing? (5:09)
R6 - The Range of your offering (11:37)
Step 2 - Answering common questions
Q1 - What do you do? (13:01)
Q2 - Why do I need you? Can't I just do it myself? (6:45)
Q3 - Why should I choose you? (20:14)
Q4 - How does it work? (11:40)
Q5 - Why are you so expensive? (7:49)
Q6 - FAQ - Be ready for any questions (7:52)
Step 3 - Create the Assets
A0 - Create your Messaging Guidelines (15:30)
A1 - How to name something (29:59)
A2 - How to write a Tagline (6:23)
A3 - Create a Call to Action (1:48)
A4 - Opening Gambit (11:46)
A5 - Website Address (13:29)
A6 - Process of Working (11:40)
A7 - Email Signature (12:11)
A8 - Social Media Profiles (13:35)
A9 - Business cards (9:59)
A10 - How to be more memorable (14:12)
A11 - Terminology and Themes (6:58)
A12 - Social Proof (9:13)
A13 - Competitor Checklist (8:12)
Step 4 - Test and iterate
T1 - Testing your messaging - Step 1 (2:04)
T2 - Testing your messaging - Step 2 (4:13)
T3 - Watch out for this... (2:15)
Next Steps
Do you fear, hate or avoid selling?
Is your networking not working?
Are your sales emails being ignored?
The Course that never ends...
What else would you like to know?
THANK YOU
THANK YOU
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A0 - Create your Messaging Guidelines
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