Welcome to the Clear Sales Message Course
Messaging Basics
Step 1 - Refine your message
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R0 - Who is your buyer? (5:46)
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R1 - Sell the destination, not the journey. (4:39)
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R2 - Sell the feeling, not the destination. (3:34)
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R3 - What triggers them to buy? (3:11)
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R4 - What are the alternatives to your offering? (8:45)
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R5 - What happens if they do nothing? (5:09)
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R6 - The Range of your offering (11:37)
Step 2 - Answering common questions
Step 3 - Create the Assets
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A0 - Create your Messaging Guidelines (15:30)
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A1 - How to name something (29:59)
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A2 - How to write a Tagline (6:23)
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A3 - Create a Call to Action (1:48)
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A4 - Opening Gambit (11:46)
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A5 - Website Address (13:29)
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A6 - Process of Working (11:40)
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A7 - Email Signature (12:11)
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A8 - Social Media Profiles (13:35)
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A9 - Business cards (9:59)
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A10 - How to be more memorable (14:12)
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A11 - Terminology and Themes (6:58)
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A12 - Social Proof (9:13)
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A13 - Competitor Checklist (8:12)
Step 4 - Test and iterate
Next Steps
The Course that never ends...
THANK YOU
