Welcome
The Basics
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EKB1 - The importance of having an effective Email address & display name (7:44)
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EKB2 - Your secret weapon: autoresponders & out of office (6:23)
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EKB3 - Why people open emails from people and what to do about it. (3:57)
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EKB4 - Make EVERY email sell by crafting a high converting Email signature (12:11)
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EKB5 - ENSURE YOU GET THE BASICS RIGHT
How to get noticed in the inbox
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EKN1 - What is preview text and how can it help you get noticed? (6:40)
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EKN2 - The magic of unusual characters & spacing
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EKN3 - Double your chances of being noticed (1:46)
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EKN4 - Create an attachment (1:55)
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EKN5 - Stand out by using qualifying text (you need this!) (2:53)
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EKN6 - Partial CAPS will make the difference (1:48)
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EKN7 - Don't forget to be alternative (2:46)
How to get your messages opened
How to reignite old conversations
How to get your messages read
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EKR1 - A simple and effective technique to get your message read EVERY time. (4:19)
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EKR2 - The top line effects your bottom line (2:16)
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EKR3 - Want to stand out? be BOLD (2:25)
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EKR4 - You only need Five Sentences
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EKR5 - The secret art of clustering
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EKR6 - Maximise engagement with Question Stacking
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EKR7 - Send staggering emails
How to get your message replied to / acted upon
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EKRP1 - Get clients to respond by giving them less choice. (3:16)
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EKRP2 - Calls to action aren't just for websites. (4:17)
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EKRP3 - Harnessing time limits and scarcity for everyday email (5:01)
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EKRP4 - Using Action based titles (2:49)
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EKRP5 - Push your reader's buttons, so they push yours (3:34)
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EKRP6 - Avoiding The Bystander Effect to drive engagement
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EKRP7 - See Attached (3:15)
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EKRP8 - Remember... (2:53)
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EKRP9 - 1...2...3.... REPLY! (2:57)
How to write a sales email
Email templates
Common mistakes to avoid
Before you hit send
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