Privacy Policy
Last updated: 10 August 2026
This Privacy Policy explains how New Thinking Ltd, trading as Clear Sales Message™ and What To Say To Sell™ ("we", "us" or "our") collects, uses and protects personal information when you register for, purchase, access or use the What To Say To Sell™ online school, training, products and associated services.
We are committed to protecting your privacy and handling your personal information responsibly.
1. Information We Collect
When you interact with What To Say To Sell™, we may collect personal information including:
- Your name
- Your email address
- Your billing information
- Your company or business name where provided
- Information relating to products or services you purchase
- Information about your access to and use of the online school
- Course progress and completion information
- Information you provide when requesting support
- Information contained in communications between you and us
- Information you voluntarily provide through forms, surveys or feedback
The online school and services used to operate it may also automatically collect technical information such as:
- IP address
- Browser type
- Device information
- Login and account activity
- Pages or course content accessed
- Interactions with the online school
2. How We Collect Your Information
We may collect information when you:
- Create an account
- Purchase a product or programme
- Access the What To Say To Sell™ online school
- Complete training or interact with course materials
- Contact us
- Request support
- Complete a form or survey
- Provide feedback
- Communicate with us by email or other means
Some information may also be collected automatically through the technology and third-party platforms used to provide the online school.
3. How We Use Your Information
We may use your personal information to:
- Create and administer your account
- Process and administer purchases
- Provide access to What To Say To Sell™
- Deliver training, resources and other digital content
- Track course access and progress
- Provide email-based support or feedback where included
- Administer the Until Guarantee™ where applicable
- Respond to questions and support requests
- Communicate important information about your account or purchase
- Maintain records of purchases and customer relationships
- Improve our training, products, services and customer experience
- Understand how customers use the online school
- Prevent misuse, fraud or unauthorised account sharing
- Send relevant marketing communications where permitted
- Comply with legal, accounting, taxation and regulatory requirements
4. Our Lawful Basis for Processing
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may process your information because:
- Processing is necessary to take steps at your request before entering into a contract
- Processing is necessary to provide the product or service you have purchased
- We have a legitimate business interest in operating and improving our products and services, preventing misuse and communicating with customers where that interest does not override your rights
- You have given us your consent
- Processing is necessary to comply with a legal obligation
Where we rely on consent, you can withdraw your consent at any time.
5. Teachable
The What To Say To Sell™ online school is currently delivered using Teachable.
Teachable provides technology used for functions including:
- Hosting the online school
- Creating and managing user accounts
- Delivering course content
- Processing or facilitating purchases
- Recording course access and progress
- Providing technical functionality necessary to operate the school
As a result, Teachable may process personal information relating to your account, purchases and use of the online school.
Teachable has its own privacy practices and policies governing its processing of personal information.
6. Payments
Payments may be processed or facilitated by Teachable and/or third-party payment providers.
We do not necessarily receive or store your complete payment card details.
Payment providers process payment information in accordance with their own privacy policies and security procedures.
We may receive and retain information about transactions, including the product purchased, amount paid, date of purchase and information required for accounting, taxation and customer administration.
7. Email Communications
We may contact you by email where necessary to:
- Provide access to your purchase
- Administer your account
- Deliver information relating to the programme
- Provide support
- Respond to enquiries
- Provide important service or account information
- Administer the Until Guarantee™ where applicable
These service communications may be necessary to provide a product or service you have purchased.
Where permitted, we may also send marketing communications relating to Clear Sales Message™, What To Say To Sell™ and related products, services, training, resources and content.
You can unsubscribe from marketing communications at any time using the unsubscribe link included in our marketing emails or by contacting:
Unsubscribing from marketing does not prevent us from sending essential communications relating to your account or products and services you have purchased.
8. Course Progress and Activity
The online school may record information about your interaction with the training.
This may include information such as:
- Courses accessed
- Lessons viewed
- Progress through the programme
- Completion status
- Login and account activity
We may use this information to administer the programme, provide support, understand engagement, improve the training and, where applicable, administer conditions associated with the Until Guarantee™.
9. Cookies and Similar Technologies
The online school and third-party services used to provide it may use cookies and similar technologies.
These may be used for purposes including:
- Operating and securing the online school
- Maintaining login sessions
- Remembering preferences
- Understanding how the school is used
- Measuring performance
- Analytics
- Marketing and advertising where permitted
Where required, non-essential cookies and similar technologies should be subject to appropriate consent controls.
10. Third-Party Service Providers
In addition to Teachable, we may use trusted third-party providers to operate What To Say To Sell™ and our business.
These may include providers used for:
- Payment processing
- Email communication and marketing
- Video hosting
- Analytics
- Customer support
- Forms and surveys
- Business administration
- Advertising
These providers may process personal information on our behalf or, in some circumstances, as independent data controllers.
We only share personal information where reasonably necessary for the relevant purpose or where we are legally required to do so.
11. International Data Transfers
Some of the third-party services we use may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place as required by applicable data protection law.
12. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.
The appropriate retention period depends on the nature of the information and why we hold it.
We may retain certain information for longer where necessary for contractual, accounting, taxation, fraud-prevention, legal or regulatory purposes.
Where you unsubscribe from marketing communications, we may retain limited information necessary to record and respect your request not to receive further marketing.
13. Keeping Your Information Secure
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure or alteration.
We also rely on third-party providers, including Teachable, to maintain appropriate security measures for the systems they operate.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
14. Your Data Protection Rights
Depending on the circumstances, UK data protection law gives you rights including the right to:
- Ask for a copy of the personal information we hold about you
- Ask us to correct inaccurate or incomplete information
- Ask us to delete your personal information
- Ask us to restrict how your information is used
- Object to certain uses of your information
- Withdraw consent where we rely on consent
- Ask for certain information to be transferred to you or another organisation
These rights are subject to applicable legal conditions and exemptions.
To exercise your rights, contact:
You also have the right to complain to the UK Information Commissioner's Office (ICO) if you believe your personal information has not been handled correctly.
15. Children
What To Say To Sell™ is intended for business and professional users and is not designed for children.
We do not knowingly collect personal information from children.
16. Links to Other Websites
The online school and training may contain links to third-party websites, platforms, tools and resources.
We are not responsible for the privacy practices of those third parties.
We recommend reviewing their privacy information before providing personal information to them.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our online school, products, services, technology, third-party providers or legal requirements.
The latest version will be published with the date it was last updated.
18. Contact Us
If you have questions about this Privacy Policy, want to exercise your data protection rights or want to know more about how your information is used, please contact:
New Thinking Ltd
Trading as Clear Sales Message™ and What To Say To Sell™
Email: data@clearsalesmessage.com